Hey, Reader!
I’m going to keep today short and sweet. You have important things to do and I want to respect that. Thank you for taking the time to open and read this email. Truly. It means a lot to me that you’re here.
|
|
Let's reveal some secrets: |
Here’s a secret about superfans that you might not know:
Offer them exclusive deals and discounts.
Seriously! Having the ability to work with brands and sponsors so your audience can get a deal? That goes a long way. Think about it.
You being the one to save them money?
You being the one to work hard to get them a deal?
You being the one to offer VIP perks just for following you?
It’s priceless.
In fact, the team and I have been working since April to bring you some exclusive deals for the upcoming 6th anniversary of our SPI Community. We’ve got six deals coming your way next week. Just for you. None of these companies have ever offered these bonuses/discounts like this before. They are SPI-exclusive.
Stay tuned. I’m really excited to offer these starting next Tuesday the 14th.
Inside first-aid brand Benjie's take on the guerrilla marketing playbook
Tessa and Sara launched Benjie, plant-based bandages, at Coachella with tear-off bathroom signs and product samples. First drop sold out in a day. Read their story on Shopify’s Substack, In Stock.
Liz Wilcox here. Your loyal Director of Community. Let’s build on what Pat just said. Let’s get you a Win of the Week, baby!
Here’s your challenge:
What brands or partners (even other creators) can you work with to get your audience deals?
Hit reply and let me know which ones come to mind. I might even have some advice on what to say when you wanna reach out.
Rootin’ for ya! Every step of the way!
Ask Liz episode on how we grew the community by 68% in just 60 days
Sharing Superfans Stories for Inspiration on How to Grow Yours
Three Mistakes to Avoid When Starting a Podcast
Well, that wraps up what's happening this week!