Issue # 168 | November 11th, 2025

Hey there,

Since launching my “Should I open it or should I keep it sealed?” series, those short-form videos have racked up over 5 billion views in just a year. It’s been wild to watch the idea take off — and, as you might expect, to see a wave of “inspired” videos pop up across the internet.

Some folks have straight-up ripped off my content — downloading my videos and re-uploading them as their own. I’ve spent more time than I’d like playing whack-a-mole with takedown requests on Facebook, Instagram, TikTok, and YouTube. It’s not fun, but it’s part of going viral.

But then there’s another group: creators who use my jingle, sometimes even my exact phrase, in their own videos. Most aren’t trying to steal — they’re just inspired. Some even reach out and ask for permission, and I always tell them the same thing: “I’m not mad about it, but the audience will be.”

Because here’s what happens every time:

Whether it’s a direct copy of my jingle or just a similar musical setup, the audience notices. They call out copycats, sometimes harshly. They want originality, and they’re not shy about saying so.

So that brings up the question: How do you balance being inspired by others while still staying original?

I don’t want this question to hold you back from creating, so let’s talk about it, and let’s get unstuck.

Quote of the Week

"Good artists copy, great artists steal."

—Pablo Picasso

(But let’s talk about what that really means.)

Story of the Week

The Audience Knows

Here’s the truth: You can’t build a loyal audience by copying someone else’s show, style, or catchphrase. Even if you’re inspired by someone, you have to make it your own. Audiences are smart. They know when something is a tribute and when it’s just a copy.

I wasn’t the first person to open Pokémon cards on video. But I was the first to turn it into a show with a jingle and a unique format. That’s what made it stand out.

Inspiration vs. Imitation

It’s natural to be inspired by what works. We all start by learning from others. But there’s a line between inspiration and imitation. The best creators take what inspires them and remix it, adapt it, and add their own twist.

Here’s how you can do the same:

1. Study the Why, Not Just the What
​Don’t just copy what someone does — ask why it works. Is it the pacing? The energy? The way they engage the audience? Identify the underlying principles and apply them in your own way.

2. Add Your Own Story
​What’s your unique perspective? What’s your personal twist? Audiences connect with authenticity, not just format.

3. Remix, Don’t Repeat
​Take inspiration from multiple sources, not just one. Combine ideas from different places to create something new.

4. Test and Tweak
​Try new things, see what resonates, and keep evolving. The best ideas often come from experimentation, not duplication.

5. Give Credit Where It’s Due
​If you’re inspired by someone, say so! Audiences appreciate transparency, and it builds goodwill in the creator community.

What If the Audience Pushes Back?

Trying something new always comes with risk. Sometimes, even when you put your own spin on an idea, the audience might still call you out or compare you to someone else. It can sting — especially if you’re genuinely trying to be original.

Here’s what to do if that happens:

1. Stay Gracious
​Acknowledge the feedback. Thank people for watching and sharing their thoughts. Most viewers just want to know you’re listening.

2. Be Transparent
​If you were inspired by someone, say so. Try something like: “Hey, I love what [creator] does, and I wanted to try my own version with my own twist.” Audiences respect honesty.

3. Keep Evolving
​Don’t let negative comments stop you. Use the feedback to keep refining your style and format. Every creator faces criticism — what matters is how you grow from it.

4. Remember: It’s a Journey
​Originality takes time. The more you create, the more your unique voice will shine through. Don’t let a few tough comments keep you from experimenting and improving.

The bottom line? If you’re trying, you’re already ahead of most. Keep going, keep learning, and keep making it your own.

The Hard Truth

Originality is hard. It takes more work than copying. But it’s the only way to build something that lasts, and to build an audience that’s truly yours.

If you’re inspired by someone else’s work, use that as a starting point, not a finish line. Make it your own, and your audience will thank you for it.

Here’s to creating, not just copying!

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SPI News and Notes

Have you ever tried using AI to streamline your workflows, only to end up with content that sounds robotic and nothing like you? Trust me, I’ve been there. Join me and Amaanath Mumtaz for a free live workshop on Wednesday, November 19th. You’ll learn how thousands of entrepreneurs (including myself) use Poppy AI to create engaging newsletters, spark new ideas, and conduct faster research — all while saving time and staying true to their authentic style. Click here to reserve your spot!​ This event is hosted in the free Explore tier of the SPI Community. If you do not already have an account, you’ll be prompted to create one for free to get access.

Before you even have them, building your business with your future superfans in mind is the secret to success. On the 900th episode of The Smart Passive Income Podcast, I walk you through the pyramid of fandom and share exactly how to turn casual followers into lifelong advocates. From speaking your audience’s language and providing quick wins to building community and going live, these simple actions can supercharge your brand’s growth. Tune in here!​ ​ ​Want to get an email from me every time I release a new podcast episode? Click here and I’ll make sure you never miss out!

Cheers,

Pat Flynn

Founder, SPI

Dad Joke of the Week

My friend claims he glued himself to his autobiography.

I don’t believe him, but that’s his story and he’s sticking to it.