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I’m sick of it.


Issue # 130 | February 18th, 2025

Hi, it's Pat!

I need to confess something: I'm sick of my new book.

There, I said it. And you know what? That's actually a good thing.

Let me explain:

For the past 2.5 years, I've poured everything into this new book — blood, sweat (and yes, even some tears). It’s my first traditionally published book, and the stakes are high.

Now, as I hold the advanced reader's copy in my hands, combing through every word one last time before its June release, I'm experiencing something familiar: that moment when you're so deep into your creation that you can barely see straight anymore.

You know that feeling? When you've worked so hard on something that you start to lose perspective? When you've revised that website copy for the hundredth time? Or tweaked your course outline until the words stop making sense? When you've put so much of yourself into a project that you can't even tell if it's brilliant or terrible anymore?

Yeah. That feeling.

The one where you're simultaneously proud and exhausted, excited, and overwhelmed. That’s where I’m at, and it’s not unfamiliar territory for me. I wanted to talk about it while I’m in it — whether you’re in it too, or will be soon.

Let’s get unstuck.

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Story of the Week

It happens to everyone (especially us creators and entrepreneurs).

When I wrote one of my other books, Will It Fly?, I couldn't look at another word by the time I finished. I needed a break.

A long one.

The mere sight of my writing software made me queasy. But you know what? The book went on to become a Wall Street Journal bestseller, even though it was self-published. And although it was published ten years ago, I still get letters and messages from people who tell me it has changed their lives.

And don't get me started on my first website, Green Exam Academy. Back then, we didn't have fancy website builders or templates. I spent countless nights wrestling with HTML and CSS until I swore I'd never look at another line of code again. That website? It went on to help thousands of people pass their exams and launched my entire entrepreneurial journey.

Even one of my friends, who spent a year renovating her first house, told me she couldn't look at another paint swatch for months after she finished. Now that same house is her pride and joy.

Here's what I've learned: Sometimes, being "sick of it" is actually a badge of honor. It means you've given it everything. You've scrutinized every detail, questioned every decision, and pushed through every doubt. You've cared so much that you've temporarily lost the ability to see your creation with fresh eyes.

The truth is, I'm not really sick of my book — I'm sick of how much I care about getting it right. And based on the early feedback (which, honestly, has been incredible), that obsessive care is exactly what's making it my best work yet.

So, if you're in that phase with your project — whether it's your first course, your new podcast, or your fledgling business — where you're starting to feel a little nauseous every time you look at it, congratulations. You're in good company. It might just mean you're on the verge of creating something extraordinary.

Sometimes, you have to get sick of it before others fall in love with it. Hope this helps.

If you're wondering about that book I'm "sick of", stay tuned. Our release date in June is coming fast, and I can't wait for you to see what all this obsession has created. I have a feeling you're going to love it (even if I need a short break from it first 😉).

If you’d like to pre-order the book and get it as soon as it comes out, it’s actually available now at LeanLearningBook.com — I can’t believe it’s almost here. If you pre-order and save your receipt, I’ll have a bonus available for you to redeem closer to when the book’s launched, so be sure to keep that handy! June 3rd is the date! Thank you so much, truly. It means the world.

Quote of the Week

"If people knew how hard I worked to get my mastery, it wouldn't seem so wonderful at all."

—Michaelangelo

SPI News and Notes

Ready to kickstart your YouTube journey?

Join me for a free live webinar on Monday, February 24th, at 11:00 AM PT / 2:00 PM ET, where I’ll dive into how to launch and grow a successful YouTube channel. I’ll cover essential strategies for growth, tips for optimizing your videos for better visibility, ways to generate revenue, and much more! Don’t miss out — secure your spot today!

Level up your mindset with our February Quest!

Quests are 5-day challenges designed to help you achieve quick wins and make real progress in just minutes a day. This Quest kicks off on Monday, February 24th, inside the Accelerate tier of the SPI Community. By participating, you’ll strengthen your mindset, build confidence in your decisions, and develop the habits that drive success. Learn more here!

Someone with half your expertise is building an audience right now.

Meanwhile, you’re still deciding which platform to use or spreading yourself thin trying to be everywhere. So, how do you narrow your focus and start creating content that attracts a following? In this episode of The Smart Passive Income Podcast, I share my thoughts on picking the right platform to achieve your goals. You can think of this as your social media roadmap for 2025, so tune in to find out more!

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SPI 857: Social Media Is Cha...
Feb 12 · The Smart Passive Income...
72:49
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Cheers,

Pat Flynn

Founder, SPI

Dad Joke of the Week

I took up origami for a while…

But I gave it up because it was too much paperwork.

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