Story of the Week
The Power of Focus (and the Cost of Dabbling)
Here’s what I see all the time: entrepreneurs and creators trying to be everywhere at once. They post on Instagram, dabble on TikTok, tweet occasionally (yes, I still call it tweeting), and upload to YouTube only when they remember.
The result? A lot of effort, very little momentum, and almost no real growth.
But the creators who win on YouTube aren’t the ones who dabble. They’re the ones who focus. They treat YouTube like the business asset it is, not just a place to dump content and hope for the best.
The Data Doesn’t Lie
- YouTube is the world’s second-largest search engine (after Google).
- Over 2 billion logged-in users visit YouTube every month.
- YouTube is the #1 platform for long-term, evergreen content that keeps working for you for years after you hit publish.
- Channels with just 1,000 true fans can generate full-time income through ads, affiliate marketing, sponsorships, and product sales.
And here’s the kicker: YouTube videos don’t disappear after 24 hours. They keep getting discovered, recommended, and watched — compounding your efforts over time.
The Upload Mindset
If you want to win on YouTube, you have to stop obsessing over likes, views, and subscribers — especially in the beginning. Instead, focus on what you can control: uploading consistently and improving with every video.
Alex Hodges said it best: “Count uploads, not likes.” Every upload is a chance to learn, improve, and move one step closer to your breakthrough video.
And yes, quantity over quality. Don’t sacrifice value, but also don’t sacrifice a ton of time chasing perfection either.
Tips to Get Started (and Stay the Path)
1. Commit to a Schedule
Decide how often you’ll upload — once a week, twice a month, whatever is sustainable — and stick to it. Consistency beats intensity every time.
2. Focus on Value, Not Virality
Don’t chase trends. Instead, focus on solving real problems for your audience, answering their questions, and sharing your unique perspective.
3. Track Your Uploads
Keep a simple tally of how many videos you’ve published. Aim for your first 50 uploads before you spend too much time worrying about analytics.
4. Learn from Every Video
After each upload, ask yourself: What worked? What didn’t? What can I improve next time? YouTube rewards creators who iterate.
5. Ignore the Noise
Don’t compare your journey to someone else’s highlight reel. Your first videos will be your worst — embrace the process and keep going.
Your YouTube Challenge
This week, I challenge you to make a decision: Are you going to keep dabbling, or are you ready to focus and treat YouTube like the opportunity it is?
If you’re ready to get serious, I’ve got something special for you:
On Tuesday, October 28th, I’m hosting a free live YouTube training called “If I Were Starting a YouTube Channel Today.”
I’ll walk you through exactly what I’d do to build momentum from day one, avoid the biggest mistakes, and set yourself up for long-term success.
👉 Click here to learn more and reserve your spot!
Remember: the only way to get better at YouTube is to do YouTube. Count uploads, not likes. Your future audience is waiting.
Here’s to your next upload!
