Hi, Reader. Pat here!
Remember how I told you last week that our newsletter was changing? Well, here it is!
This newsletter will be shorter, but packed full of value. And sometimes I’ll send more than one email a week if I have an additional resource that I think might be of value to you. After all, we’re in this together and I really want to see you succeed in taking your idea and making a living from it.
Back in November, I stayed up really late at a company retreat creating what is now the SUPERFANS SYSTEM.
This is based on my Pyramid of Fandom and it aims at helping creators go from:
→ just getting discovered (increasing reach)
→ to building loyal fans that can take a business to new heights (increasing depth)
And since November, the team and I have done a lot of work to make sure that this year, we can really help you grow an audience of superfans:
We’ve revamped our entire SPI Community to include the Superfans System so people have a roadmap to grow online. Finally! A GPS set to superfans!
We’ve invited Liz Wilcox in as Director of Community. She’s someone I saw building an amazing group of superfans over on her corner of the internet and now she’s serving mine (that’s you!) by hosting office hours, revamping our sequences to surprise and delight new subscribers, and teaching the team how to gamify our content so everyone that hits the SPI website is engaged, having fun, and becoming a superfan as quickly as possible.
And now we’re moving from Unstuck to this new format. This feels like the biggest change of all. Like I mentioned a couple weeks ago, change can be scary. But I know this will ultimately better serve YOU, and that’s what SPI is all about. Serving YOU on YOUR journey from idea to income.
If you’re in, just hit reply with the word SUPERFANS and I’ll send you a little something for free as a thank you for sticking around and getting as pumped as me about this new direction.
Your 2am thought partner that already knows the whole business.
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Alright, let’s reveal some secrets: |
The first step to creating Superfans is to know where you already are.
Level 0 is where we build the foundation for all the things we’re going to do in the Superfans System. If you want to turn eyeballs into Superfans, you need to lay the groundwork.
Level 1 is all about getting discovered and making connections with your target audience.
Level 2 means it’s time to turn the people who recently discovered you into active members of your audience…get those people to become followers/subscribers.
Level 3 is where things start to get fun! We’re starting to get into the fan level. People start to feel a sense of belonging.
Level 4 means you’re at the top! This is where people are thinking about you and your brand without you having to prompt them. Congratulations!
Not sure what level you’re at Reader? That’s ok!
David helped me create a quick 10-question survey to help you identify where you’re at with all this.
This newsletter is called secrets, but really, I want to give away everything I know about this topic to you. So please, take the 90 seconds to go through it. And after, I’ll send you some ideas based on your level.
I think that’s a good first step for us with this new direction.
I’ll let you get to it.
I’m proud of you for working on this. Not everyone says yes to their dreams of building a brand, but you did. That says something.
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Cheers,
Pat Flynn
Co-founder, SPI Media
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#1--Liz and I recorded (in person) a really fun episode of the podcast together. We share some superfan stories of our own…and some of our SPI Community members’ stories, too. It really was so much fun to record this. Here’s the link to listen/watch. I hope it makes you smile as much as it made me.
#2-- Here’s another video I made about my favorite AI tool right now. Check it out.
#3-- We're working really hard to grow our email list this year. I just downloaded this "100 leads in 10 days" guide and it's given me a couple of ideas that I haven't tried in a long time. I hope it help you, too Reader.