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The fine line between inspiration and imitation (and how to walk it)


Issue # 133 | March 11th, 2025

Hi, it's Pat!

Last week, in just 15 minutes, I received over 50 direct messages from friends, colleagues, and fans — all linking to the exact same video on YouTube.

It was a video that another creator published, and it looked strikingly familiar.

Too familiar, actually.

The thumbnail, the cadence, the transitions, the hook — it was like watching myself. Except it wasn't me. It was a creator friend (and yes, he is a friend) who had clearly been inspired by my content. So inspired, in fact, that viewers immediately called it out as a carbon copy in the comments.

The negative response was so large that the video was eventually taken down.

In this email, I want to discuss the line between inspiration and imitation. As you create, you will be inspired by others (as you should be), but how you translate that inspiration into your own authentic work makes all the difference between being seen as a thoughtful creator versus simply a copycat.

It's a lesson I learned myself several years ago, and this is a great reminder for me to pass it forward to you.

Let’s get unstuck.

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Story of the Week

I don't get mad when people copy my stuff anymore.

I do get mad when people download my content and re-upload it as their own — but that’s not what we’re talking about here.

The truth is, coming up with something truly original is hard — maybe even impossible. Every idea builds on what came before it. When I started creating content, I was heavily influenced by creators I admired. My early work wasn't a direct copy, but if you looked closely, you could certainly see the DNA of my influences.

When I saw my friend’s video, my first reaction wasn't anger. It was something more complex — a mix of flattery and disappointment.

Flattery — because imitation is indeed a form of recognition.

Disappointment — because I knew this creator had so much more to offer than an echo of someone else's voice.

This experience got me thinking about a challenge all creators face: How do we learn from others while still maintaining our authentic voice?

There's nothing wrong with being inspired by others. In fact, it's essential. Every great creator stands on the shoulders of those who came before them. Steve Jobs famously quoted Picasso: "Good artists copy, great artists steal." But what Jobs understood that many miss is that "stealing" in this context means taking an idea and transforming it through your unique lens — not reproducing it verbatim.

When we're starting out, we often mimic our heroes as a way to learn — I certainly did. But the magic happens when we begin to infuse those influences with our own perspectives, experiences, and insights. That's when we stop being cover bands and start writing our own hits.

My friend's video wasn't a failure because it resembled mine. It was a missed opportunity to take what resonated with him about my approach and evolve it into something uniquely his. Something that only he could create.

So how do we walk this line?

  1. Study widely, not deeply: Draw inspiration from multiple sources rather than obsessing over a single creator. This naturally leads to fusion rather than replication.
  2. Ask yourself "why," not just "how": Understand why something works, not just the mechanics of how it's executed.
  3. Add your perspective: What unique angle can you bring to this format or concept that no one else can?
  4. Credit your inspirations: When you are directly building on someone else's idea, acknowledge them — it builds goodwill and integrity.
  5. Focus on serving your audience, not impressing your peers: When you're genuinely trying to solve problems for your audience, originality often follows naturally.

Remember, the world doesn't need another (insert anyone else but you) — it already has one. What it needs is the only version of you that will ever exist.

What's one way you could take something that's inspired you recently and put your unique spin on it this week?

I hope this helps.

Quote of the Week

"Don't borrow style. Always be yourself. Express yourself. Have faith in yourself. Do not go out and look for a successful personality and try to duplicate it."

—Bruce Lee

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Cheers,

Pat Flynn

Founder, SPI

Dad Joke of the Week

Do you need any old batteries? I can give you a bunch of them…

Free of charge.

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