Superfans Secrets by Liz Wilcox
Building an audience is hard, and turning them into superfans can feel like a mystery. Superfans Secrets is Liz Wilcox's weekly newsletter that reveals the strategies behind building real relationships with your audience — the kind that actually buy, share, and stick around.
the most important email I have ever written
Hello, Reader! I have an announcement. It affects my family, it affects my team, and it affects you. To many, this announcement will come as no surprise, however I also know there will be some people who will be caught off guard by it. But either way, I couldn’t be more excited for the future. Your future, my future, and the future of SPI. I decided to sell Smart Passive Income. Before you read too deep into this, I invite you to read what I have to share below, because it’s important....
exclusivity will get you a lot
From idea to income by growing an audience that cares Hey, Reader! I’m going to keep today short and sweet. You have important things to do and I want to respect that. Thank you for taking the time to open and read this email. Truly. It means a lot to me that you’re here. Let's reveal some secrets: Here’s a secret about superfans that you might not know: Offer them exclusive deals and discounts. Seriously! Having the ability to work with brands and sponsors so your audience can get a deal?...
Superfans Secrets is here!
From idea to income by growing an audience that cares Hi, Reader. Pat here! Remember how I told you last week that our newsletter was changing? Well, here it is! This newsletter will be shorter, but packed full of value. And sometimes I’ll send more than one email a week if I have an additional resource that I think might be of value to you. After all, we’re in this together and I really want to see you succeed in taking your idea and making a living from it. Back in November, I stayed up...
What Got You Here Won’t Get You There (And Why That’s a Good Thing)
Issue # 199 | June 16th, 2026 Presented by Shopify Hey there, Big changes are scary. Whether it’s switching careers, pivoting your business, or even just changing up your routine, there’s always that voice in your head asking, “What if this doesn’t work?” But here’s the truth: sometimes, the very thing you’re afraid to change is the thing holding you back from your next breakthrough. Let’s get unstuck… Sponsored by Shopify Stop Overthinking. Start Selling. You don't need a perfect website, a...
How to turn your superfans into your marketing engine
Issue #198 | June 9th, 2026 Presented by Poppy Hi, it’s Pat! Before the internet, before TV, before radio — word of mouth was how every great idea, product, or movement spread. It’s still the most powerful marketing force on the planet. But now, with the internet, word of mouth can travel farther and faster than ever before — if you know how to spark it. Let’s talk about how you can turn your superfans into your greatest marketing engine. Poppy AI is now on AppSumo 🎉! The AI tool Pat uses to...
the thank you that changes everything
Issue #197 | June 2nd, 2026 Presented by Poppy AI Hi, it’s Pat! Most people think building superfans is about getting more followers, more engagement, more attention. But here's a secret that flips everything upside down: The fastest way to build superfans is to focus on the ones you already have. Let me share a story that changed the way I think about appreciation. Are you a growth marketer 🔥 Poppy AI is hiring a growth marketer to help scale from $500k/mo to $1 million/mo. Are you up for a...
The smallest moments matter most
Issue #196 | May 26th, 2026 Presented by BELAY Solutions Hey, it's Pat! When people think about building superfans, they imagine grand gestures — huge giveaways, viral campaigns, or massive launches. But here’s the real secret: It’s the smallest, most unexpected moments that turn casual followers into lifelong superfans. Let me tell you a story and let's get unstuck... Sponsored by BELAY Solutions Ditch DIY Accounting Stop managing finances and start using them. BELAY provides remote experts...
Audio beats video every time (here's proof)
Issue #195 | May 19th, 2026 Presented by LEADR Hi, it's Pat! Last week, I was reviewing some old YouTube videos on Deep Pocket Monster (my Pokémon YouTube channel) when I made a startling discovery. My most popular video from 2022 (the one with over 20 million views) was shot with terrible lighting, shaky camera work, and low resolution. But the audio? Crystal clear. The story? Well thought out. And that’s exactly why it did so well. Not because of the video quality. Remember: People will...
The power of micro-mastery: How small improvements create massive results
Issue #194 | May 12th, 2026 Presented by Lettuce Hi, it's Pat! A while back, I called my friend Ryan to catch up. Ryan is an ultramarathon runner — the kind of person who runs 50+ mile races…for fun. Yeah, people like that exist. Definitely not me. When I reached him, he sounded excited. "Pat, you'll never guess what I'm doing today. I have a film crew at my house with one of those super slow-motion cameras." "Oh, cool," I said, "are you filming a documentary or something?" "No," he laughed....
When things don’t work out (and why that’s not the end)
Issue #193 | May 5th, 2026 Presented by Ecamm Hey there, Last week, I wrote about the power of partnerships and how finding the right people to work with can open up a world of opportunities. But let’s be honest: sometimes, things just don’t work out. Maybe you picked the wrong partner. Maybe you launched a course that flopped. Maybe you hired an agency that overpromised and underdelivered. Or maybe you’re staring at a project that just isn’t working, and deep down you know it’s time to let...
Building an audience is hard, and turning them into superfans can feel like a mystery. Superfans Secrets is Liz Wilcox's weekly newsletter that reveals the strategies behind building real relationships with your audience — the kind that actually buy, share, and stick around.